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Amsterdam Dance Event x Rijksmuseum

Bridging classical heritage and contemporary arts & culture in a visual campaign identity

Audience in shiny silver capes seated along a rainbow-lit vaulted stone arcade for a performance in a cathedral-like hall
Street 'City map' billboard holding an ADE x Rijksmuseum Opening Event poster with gradient panels and dancer imagery, Theun Mosk lineup
Fashion show in a dark vaulted stone hall, a lone model walking a spotlit runway between rows of audience in silver capes
Cylindrical Amsterdam advertising column wrapped with the gradient ADE x Rijksmuseum Opening Event poster, a blue scooter parked beside it
Black street utility box holding the gradient ADE x Rijksmuseum poster with an orange bike leaning against it in sunlight