Operating from the historic heart of Brussels, GIMIC’s identity is rooted in the early days of telecommunications: Morse code, known for its distinctive 'dot-dash' alphabet developed in the 1820s. We took its mathematical symbols and transformed them into a vibrant, forward-thinking visual language that seamlessly blends history with innovation, making each message a code to be deciphered. As a radio station, bar, and creative hub—broadcasting online weekly—GIMIC’s identity system and website are designed with hybridity in mind, featuring motion-oriented grids, a multi-dimensional logo, and a purple-led colour palette paired with contrasting typographies. Expect transmissions from the heart of Brussels to be decoded worldwide.
