Campaign design for Amsterdam Dance Event x I Love My Ears, in collaboration with Did Another Thing. What’s good music without healthy hearing? During this year’s ADE, as hundreds of thousands of music lovers from around the globe gathered in Amsterdam, we brought the mission of I Love My Ears to life with a visual campaign led by Did Another Thing. Spanning billboards, newspapers, TV, and radio, the message resonated far and wide across the capital city. With millions of impressions and only a few seconds to make an impact, we focused on the power of simplicity. The campaign highlighted the ripple effect of sound, emphasizing how small choices—such as using hearing protection with filters—can create a lasting positive impact on your lifelong music experience. This symbolic ripple became the core visual and conceptual thread of the campaign, spreading awareness during ADE 2024.
