Campaign and poster design Jonge Harten, an eight-day festival packed with theatre, performance, workshops, and more in Groningen, The Netherlands.
Jonge Harten (Dutch for ‘Young Hearts’) is an annual festival aimed at building an inspiring platform of progressive youth culture. Themed ‘Speak Up and Listen’, this year’s edition invites people to speak their truth and claim their space. Beyond a call to speak, it’s an appeal to listen without judgment, creating a safe space for the quiet voices and minorities out there.
We’ve built a campaign that combines fluidity and courage through weighty lettering, organic motion, and intimate compositions, reflecting the youthful yet deliberate message of the 2025 edition through online and offline channels. This marks the third year of collaboration with Jonge Harten, where we continue to evolve the visual expression of their mission to foster an inclusive performing arts space.
