Lumus – from Lumen (light) and Ludus (play) – has spent the past decade turning their name into a living practice, stretching the audiovisual landscape with precision tools for play. Rooted in architecture and engineering, they merge technology and art at a scale that feels both industrial and intimate. This new identity marks their first fully realised graphic system – the distillation of years of experimentation, iteration, and a relentless search for elegant solutions where function meets form.
At its core, the identity translates ‘light play’ into a visual language of minimal lines and geometric forms, echoing the beams, reflections, and refractions that define their installations. Modular yet methodical, it balances human touch and machine precision, mirroring Lumus’s ability to move seamlessly between autonomous works and high-profile commissions without losing their essence. Every line and curve carries the same intent as their instruments: crafted not for mass production, but for singular, transformative experiences.
The creation process extended beyond design. Through deep research and sustained dialogue, we uncovered the industrial aesthetics and structural rhythms that have always been central to Lumus’s work. The result positions them firmly within the worlds they already inhabit – from high fashion to digital art to immersive media – while opening new pathways for their evolving presence on the global stage.
