Studio ImmersiefIdentity, website
When envisioning virtual reality, one might picture the cinema of the future: slipping on goggles to enter an infinite, interactive world. At the forefront of this media evolution is Studio Immersief, a team blending traditional theatre with VR, AR, and gaming technologies. When they approached us for a rebrand, the instinct was to focus on technology. However, Studio Immersief's roots are grounded in theatrical storytelling—a centuries-old art form. This prompts the question: what is the first immersive world we all recognize? The diorama. First appearing in the 1830s, the diorama—a three-dimensional display box—transported viewers to new realms, just as Studio Immersief does today. This concept inspired their new identity and website, translating the traditional rectangle diorama box into a motion-led logo, bold colour palettes, perspective-warping typography, and a visual language that embraces 3D perspectives within a 2D environment.
2024 I Love My Ears x Amsterdam Dance EventCampaign
Campaign design for Amsterdam Dance Event x I Love My Ears, in collaboration with Did Another Thing.
What’s good music without healthy hearing? During this year’s ADE, as hundreds of thousands of music lovers from around the globe gathered in Amsterdam, we brought the mission of I Love My Ears to life with a visual campaign led by Did Another Thing. Spanning billboards, newspapers, TV, and radio, the message resonated far and wide across the capital city. With millions of impressions and only a few seconds to make an impact, we focused on the power of simplicity. The campaign highlighted the ripple effect of sound, emphasizing how small choices—such as using hearing protection with filters—can create a lasting positive impact on your lifelong music experience. This symbolic ripple became the core visual and conceptual thread of the campaign, spreading awareness during ADE 2024.
2024 GIMIC Radio + BarIdentity, website, motion
Operating from the historic heart of Brussels, GIMIC’s identity is rooted in the early days of telecommunications: Morse code, known for its distinctive 'dot-dash' alphabet developed in the 1820s. We took its mathematical symbols and transformed them into a vibrant, forward-thinking visual language that seamlessly blends history with innovation, making each message a code to be deciphered. As a radio station, bar, and creative hub—broadcasting online weekly—GIMIC’s identity system and website are designed with hybridity in mind, featuring motion-oriented grids, a multi-dimensional logo, and a purple-led colour palette paired with contrasting typographies. Expect transmissions from the heart of Brussels to be decoded worldwide.
2024 Radion 10 YearsIdentity, campaign, motion
After renewing Radion’s identity and website last year, we took on the challenge of translating the newborn design system into a comprehensive spin-off brand to celebrate a decade of clubbing. For a full year, the nightlife of Amsterdam will be lit-up by the radiating R10 logo.
2024 Studio CostaeIdentity, website, motion
Studio Costae is a project by Sam Coates, the acclaimed Kyiv-based, Manchester born, Berlin-rooted producer and sound artist. With more than a decade of experience across multiple disciplines, Coates has honed a sonic aesthetic as evocative as it is unique. This has made him an essential electronic artist of our time. Releasing records that move gracefully between techno, IDM and avant-garde.
2024 The Brand IdentityInterview, written by Ritupriya Basu
Although they didn’t know it at the time, growing up, Tim Tijink and Brent van den Elshout were interested in the same things. Music had a great influence on both their lives – when Tijink was creating album covers while in primary school, van den Elshout was making his own compilations of electronic music and crafting custom artworks for them. These interests in music and design grew over time, and when they met in 2020 and began collaborating, they became common strands that brought both their creative worlds together. Having worked as freelancers for many years, they first joined forces to create an identity for Minimal Collective, a music, art, and technology-focused publication and events platform co-founded by van den Elshout. What followed was a slew of collaborations, until they decided to set up shop together. And so, they founded Ozon Studio in Amsterdam, where Tijink is the Designer & Art Director, while van den Elshout oversees creative direction, strategy and communication.
In a sense, the studio was long in the making. Launched in 2024, Ozon is where the duo showcase their recent projects, and also carve out a space for the kind of collaborations they’re looking for. Sifting through their work, it’s not hard to see that music and art – and culture at large – continue to inspire them, and the projects they shape. Together, they’ve created identities for many festivals, organisations and clubs, each dipped in the kind of clarity, grit and honesty that only comes with years of experience. We sat down for a conversation with the two Co-founders to learn why starting Ozon was the “logical next step” for them, how applying a “cultural lens” helps them to grasp deeper meanings behind brands, and what the future holds for the young, yet experienced studio. Read more... Minimal Collective x Garage NoordPoster
Poster design for Minimal Collective x Garage Noord 2024, continuing our exploration of the type-led possibilities within MC’s oval identity system we created back in 2021.
2024 De School Amsterdam x Minimal CollectiveEvent concept, visual identity, sound design, exhibition design, programming
Minimal Collective took over De School for a day-and-night event at the intersection of music, art, and technology. Taking place on Thursday 19th October during the venue’s final Amsterdam Dance Event, visitors were guided through a multi-sensory network spread across the building where body and mind were challenged in club and non-club settings alike.
2023 Jonge Harten TheaterfestivalCampaign, identity
Campaign design and identity re-fresh for Jonge Harten 2023, a nine-day festival for young people filled with theater, performance, dance, workshops and more. Themed ‘Stay with the Trouble’, this edition is an invitation to pause at times when things are challenging. Jonge Harten 2023 takes place from 17—25 November throughout the city of Groningen.
2023 OQADIdentity, vinyl design, artwork
Exploring the dimensions of space and time through a graph-based identity for Loek Frey’s OQAD label. By combining motion, transparent materials, and gray scales, we mapped out Frey’s conflicting relationship with the minimalistic and the complex.
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last update: 05/12/2024