The Brand IdentityInterview, written by Harry Bennett
Together with Brent van den Elshout, Dutch designer Tim Tijink has worked with Minimal Collective, an Amsterdam-based electronic music collective, on the creation of their energetic, contrasting and engaging identity. A mix of designers, audiovisual creatives and electronic music, the visual identity for Minimal Collective needed to match the eclectic nature of their foundation, as well as their avant-garde approach. With this spirit in mind, Tijink took the somewhat less conventional path of basing the identity on an oval grid, rather than a squared one. Continually in motion and interacting with one another, the individual ovals are representative of the interconnected network of creatives behind the scenes, opting for Gradient Type’s PolySans – utilising its futuristic, characterful tone of voice – as the hero typeface to dance within the lively graphic language. Read more... Index
View all
last update: 02/07/24